Case Study: aha achieves a richer, more personalized OTT experience with Lollypop Design Studio

AHA reaches 1 million users with Lollypop’s regional OTT redesign

aha is an Indian subscription video-on-demand and over-the-top streaming service focused on delivering Telugu and Tamil content. The customer faced the challenge of redesigning its platform to provide a richer, more premium experience while keeping it simple for users across tier 1, 2, and 3 Indian cities. Key requirements included improving content discoverability, enabling seamless language switching, adding parental controls, and revamping a glitchy TV experience.

Lollypop Design Studio implemented a 'Glocal' design solution, balancing global design values with local simplicity. The vendor redesigned the platform for mobile, web, and TV, introducing features like voice search, personalized profiles, an intuitive video player, and a streamlined login process. As a result, aha acquired one million users after its launch, predominantly in the markets of Andhra Pradesh and Telangana. Lollypop successfully elevated the user experience through easy personalization and navigation, making seamless multi-device content delivery a reality.

AHA