Case Study: Viking Range achieves stronger commerce and customer experience with Lokion

Viking Range doubles conversion rates with Lokion

The customer, Viking Range, a pioneer in ultra-premium home appliances, faced a challenge in supporting complex B2B and B2C relationships through its existing systems. To maintain a conversation with customers beyond its few showrooms and improve its distributor extranet, Viking enlisted the vendor, Lokion, for strategic guidance and to implement a commerce solution using Oracle ATG.

Lokion designed, developed, and deployed an industry-leading website that doubled conversion rates almost overnight and then doubled them again after further refinements. The solution included multiple B2B and B2C sites, a dealer kiosk system, and simplified quote request features, all ensuring a consistent customer experience. As a result, nearly 70% of all Viking customers visited the site prior to purchase, and it received top ranking in a luxury customer experience report. Lokion's work also extended to developing a social media strategy for customer engagement.

Viking Range