Case Study: Varsity Spirit achieves a cohesive, responsive brand experience with Lokion

Varsity Spirit unifies 20+ websites with Lokion

Varsity Spirit faced the challenge of managing over 20 separate brand websites, which created an inconsistent user experience and was difficult to maintain. They turned to vendor Lokion, who utilized the Salesforce CMS platform Site.com, to unify their digital presence and gain better customer insights across all brands.

Lokion implemented a responsive, cohesive family of websites with unified navigation and a streamlined registration process. This solution provided a consistent brand experience while allowing each brand to retain its unique personality. As a result, Varsity Spirit gained efficiency through Agile methodologies and improved mobile access for its customers, positioning them to better analyze customer behavior through Salesforce.com integration.

Varsity Spirit