Case Study: HGTV improves site usability and navigation with Lokion

HGTV launches a simplified website with Lokion, driving sustained high usage

HGTV, a major television network, faced a challenge in organizing content and features for a dynamic new website targeting two distinct audiences: homeowners and contractors. They needed to ensure the site was intuitive and served both user groups effectively, struggling with how to prioritize and structure their content. To address this, HGTV engaged Lokion for its user experience enhancement services.

Lokion's solution employed iterative usability testing sessions, including open and closed card sorting, to validate the site's language and structure based on user mental models. This process allowed Lokion to design a simplified navigation and feature set tailored to the remodeler and contractor audiences. The result was a successful website launch that achieved sustained high usage levels, providing a rich and engaging experience for its users.

HGTV