Case Study: Tourism Prince Rupert builds an authentic, contemporary destination brand with Loki Creative

Tourism Prince Rupert launches a bold new rebrand with Loki Creative

Tourism Prince Rupert engaged Loki Creative to lead a full rebrand and activation of the destination. The challenge was to create a new visual and verbal identity that authentically captured the unique character of Prince Rupert, a place defined by its working waterfronts, wild natural beauty, and a community known for its warmth and quiet quirkiness.

Loki Creative developed a bold and impactful brand strategy that embraced the town's contrasts, drawing inspiration from its fishing industry and natural environment. The resulting identity, which included new typography, a color palette, and design elements, feels authentic, contemporary, and unmistakably rooted in Prince Rupert. The solution successfully reflects the destination's distinctive spirit, inviting visitors to experience a place that is unapologetically itself.

Tourism Prince Rupert