Case Study: Elli achieves faster multilingual app releases with Lokalise

How Elli uses Lokalise to build a cohesive global customer experience and launch new features in 23 languages every week

Elli, an electromobility company and brand of the Volkswagen Group, needed a faster and more reliable way to localize its mobile app and digital content across Europe. Before using Lokalise, the team relied on spreadsheets and manual translation handoffs, which created error-prone workflows, limited context for translators, and slowed releases by up to a month.

With Lokalise, Elli set up a highly integrated localization workflow connecting Figma, Slack, Azure Repos, and other tools, allowing designers, developers, and translators to collaborate in parallel. Lokalise also helped Elli build custom integrations, improve translation quality, and adopt an SDK to avoid release bottlenecks. As a result, Elli now launches new features in 23 languages every week, cut speed-to-market from a month to a week, and reduced translation coordination from 3 people to 1 per team.

Elli

Ganesh Bala Subramanian

Tech Lead