Case Study: Instasize achieves faster, scalable localization and a 20% revenue boost with Lokalise

How automated localization allows Instasize's team to focus on what matters – their product

Instasize, a photo and video editing app with over 200 million downloads, faced inefficient, error-prone manual localization—emailing files to in-house translators led to lost files, chaotic edits, and wasted time. To scale into new markets and support more languages, Instasize turned to Lokalise and integrated the Lokalise iOS SDK to streamline translation management.

Lokalise automated Instasize’s workflow with OTA updates and centralized string management, letting translators work directly and reducing errors. As a result, Instasize now maintains 20+ localized versions, gains roughly 20% more revenue when entering translated markets, and cut at least 10 hours per month (≈120 hours/year) for the COO alone; user complaints about translations dropped and team focus on product improvements increased—Instasize also praises Lokalise’s responsive support.

Instasize

Omar Arambula

Co-Founder