Case Study: ActiveCampaign achieves 2-day localized campaign launches and 16% translation savings with Lokalise

How ActiveCampaign saves 16% on translations and launches localized campaigns in just 2 days

ActiveCampaign, a SaaS and marketing automation company, needed a faster, more reliable way to localize product and marketing content for customers in over 170 countries. Before introducing a localization team, engineering handled translations with machine translation and no formal workflow, resulting in no single source of truth, limited quality control, and misalignment with go-to-market teams.

Using Lokalise with integrations such as Figma, Zendesk Guide, GitLab, and WordPress, ActiveCampaign centralized localization, enabled collaboration across teams and vendors, and used translation memory and AI translation to speed up work and reduce costs. With Lokalise, the team can launch localized campaigns in just two days, achieved 16% savings on translation costs in one year, and saw a 73% increase in Spanish blog traffic year over year, along with a 111% increase in visitors to localized Help Center articles over two years.

ActiveCampaign

Marina Casaril

Senior Content Marketing Specialist