Case Study: ESL Gaming shortens time-to-market and expands multilingual reach with Lokalise

ESL Gaming shortens time to market with a centralized approach to translation

ESL Gaming, the world’s largest esports company, needed a scalable, centralized localization solution to replace two home-built translation interfaces and time-consuming Excel workflows. Wanting to avoid building their own tool, ESL chose Lokalise to manage translations across products, locales and platforms so they could scale as the company evolved.

Lokalise was implemented for UI, mobile apps and an account identity platform, with about 30 translators and 10 developers using features like webhooks, translation memory, ICU support, automatic translations and QA checks. The result: faster development cycles and simpler project setup, support expanded from a few languages per product to at least six products using Lokalise and five of them available in 20+ languages, while eliminating manual sheet-based translation processes.

ESL Gaming

Antony Seedhouse

Director of Technology Products