Case Study: Alfa-Bank increases market share in Kazakhstan by localizing its app with Lokalise

Alfa-Bank increases its market share in Kazakhstan by localizing their app with Lokalise

Alfa-Bank Kazakhstan, a mid-sized bank operating for 25 years and serving over 300K regular and 100K digital clients, faced a major localization challenge: their mobile app was only in Russian, blocking Kazakh-speaking users and foreigners and costing them market share. Developers were manually maintaining translation strings, introducing grammar errors and slowing releases, so Alfa-Bank turned to the Lokalise localization platform to solve the problem.

Alfa-Bank implemented two Lokalise projects and adopted key integrations (GitHub, CLI, API, Web In‑context Editor) and features like in-line machine translation, letting copywriters populate languages while developers export iOS/Android bundles into repositories. Lokalise streamlined the workflow, reduced revision cycles, boosted development speed, and helped Alfa-Bank increase its market share in Kazakhstan — with other bank divisions now planning to expand their use of Lokalise.

Alfa-Bank

Azamat Kalmurzayev

Mobile Development Lead