Case Study: Tower Loan reduces fraud and boosts loan conversion with LogRocket

Tower Loan - Customer Case Study

Tower Loan, a financial institution offering personal loans, sales financing, and mortgage lending, needed to improve its online lending experience as part of a digital transformation effort. To help identify friction in the application flow and understand where applicants were dropping off, Tower Loan turned to LogRocket, using Session Replay and Product Analytics.

With LogRocket, Tower Loan’s team pinpointed confusing UI issues, streamlined the loan application process, and also used session data to spot and block fraudulent activity. The result was a more efficient application experience, a record high in online lending, and more than a 20% reduction in fraudulent applications, preventing thousands of fraud attempts each month.

Tower Loan

David Michel

Director of Online Lending