Case Study: Speedway Motors increases conversion 32% with LogRocket

Speedway Motors increases conversion 32% with LogRocket

Speedway Motors, a leading performance auto parts retailer, faced declining website conversion rates, especially on mobile, despite growing traffic. Their team, led by Director of Digital Products Andrew Boellstorff, lacked the tooling to understand the root causes of this dropoff and turned to LogRocket for a solution using its session replay, analytics, and performance monitoring products.

Using LogRocket, Speedway Motors pinpointed the primary drivers of conversion dropoff, understood their root causes, and prioritized changes by order of impact. This led to a 32% increase in conversion. Additionally, LogRocket provided a single source of truth for product and engineering teams, improving collaboration, prioritization, and streamlining the development process.

Speedway Motors