Case Study: Prefect Doubles User Activation with LogRocket

Prefect uses LogRocket to boost their understanding of customer pain points and double their user activation score

Prefect, a workflow orchestration platform for data and AI engineers, used LogRocket’s Session Replay and Product Analytics to better understand customer behavior. Before adopting LogRocket, the team struggled to see why users were dropping off during onboarding, especially in the billing step, and their high-level funnel metrics couldn’t explain the root causes.

With LogRocket, Prefect was able to replay sessions, uncover hidden friction in the onboarding flow, and obfuscate sensitive data while still diagnosing issues. LogRocket also revealed that many “inactive” users were actually coding in terminals outside the UI, helping Prefect redefine activation metrics and improve support and outreach. As a result, Prefect doubled its customer activation score and gained stronger visibility into user pain points and conversion opportunities.

Prefect

Chris Reuter

Head of Growth