Case Study: Siigo triples online conversion with LogRocket

LogRocket provides Siigo with visibility into the friction points in their customers' buying journey, providing them with the tools they need to shift to a fully digital sales experience

Siigo, a Latin American payroll and accounting software provider, needed a better way to understand and improve its new self-service online storefront. As the company shifted away from a call-center-driven sales model, it struggled to learn why visitors were not converting and what information customers were missing. To address this, Siigo turned to LogRocket, using products like Session Replay, Product Analytics, and Heatmaps.

With LogRocket, Siigo gained visibility into dead clicks, customer frustration, and drop-off points, along with qualitative and quantitative insight into the buying journey. This helped the team identify the need for product detail pages and other UX improvements, which drove online conversion from 10% to 25–30%. LogRocket also expanded across the business, with 25 team members now using it to justify changes and improve the digital sales experience.

Siigo

Yasser Chain

eCommerce Manager