Case Study: Tecovas boosts conversion and uncovers hidden revenue loss with LogRocket

LogRocket helps Tecovas adopt a product-focused mindset centered on providing the highest-quality user experience

Tecovas, a direct-to-consumer retailer of cowboy boots and Western apparel, needed better visibility into website performance and user issues as conversion became increasingly important—especially during the holiday season. The team was relying mainly on customer issue reports, which made it hard to gauge the severity of problems or align priorities across engineering, ecommerce, and product teams. Tecovas used LogRocket, including Session Replay, Product Analytics, and Galileo AI, to better understand where users were struggling.

With LogRocket, Tecovas identified a slow Shopify checkout issue and fixed a CSS cache problem that cut average page load time by 50%. LogRocket also surfaced dead clicks on key “Shop Now” and “Checkout” buttons affecting more than 2,000 users, helping Tecovas address an issue tied to an estimated $200K+ in lost revenue opportunities. By using LogRocket, Tecovas unified teams around a single source of truth and a more product-focused approach to improving the customer experience.

Tecovas

Eric Jones

Frontend Engineering Manager