Case Study: Goldcast triples trial activation with LogRocket

Goldcast triples trial activation to 25% with LogRocket

Goldcast, a video content platform for digital events, launched a self-serve free trial to support its product-led growth strategy. Their challenge was gaining visibility into where users were getting stuck during onboarding and where the product was failing silently. To solve this, they turned to LogRocket's session replay product.

Using LogRocket, the Goldcast team quickly identified unexpected friction points that traditional analytics missed, such as users rage-clicking to play a video. These insights led to key improvements being shipped within one week. As a result, LogRocket helped Goldcast achieve a 3x increase in free trial activation, jumping from 8% to 25%.

Goldcast