Case Study: 7-Eleven improves self-checkout efficiency with LogRocket

7-Eleven cuts self-checkout issue rates to 0.5% with LogRocket

7-Eleven, a world-leading convenience retailer, faced the challenge of scaling its new self-checkout program to thousands of stores while aiming to keep technical issue rates below 1%. Senior Engineering Manager Matt Magee needed a noninvasive analytics solution to track issues and understand user behavior across various store configurations. To achieve this, 7-Eleven turned to the vendor LogRocket for its digital experience analytics and session replay capabilities.

By implementing LogRocket, 7-Eleven gained high-fidelity session replays and detailed conversion analytics, which allowed them to quickly pinpoint the root causes of user issues. This solution helped 7-Eleven reduce its average issue rate to 0.5%, cut issue resolution time from days to under an hour, and successfully scale its self-checkout program to thousands of stores. LogRocket provided the insights necessary to optimize the customer experience and achieve their strategic goals.

7-Eleven