Case Study: Charles Kendall Achieves Stronger Sales and Operational Efficiency with Logixboard

Charles Kendall Freight Uses Digital Customer Experience Platform to Amplify Sales Strategies and Internal Operational Efficiency

Charles Kendall Freight, a London-based procurement, logistics, and consultancy business, needed to modernize its customer experience as shipper expectations rose and older TMS technology fell short. To stay competitive against digital forwarders, the company looked for a strategic partner and chose Logixboard’s digital customer experience platform to provide customers with a better, more transparent way to access shipment information.

With Logixboard, Charles Kendall added self-serve visibility, analytics, track-and-trace, and document management for shippers while also giving internal teams a centralized dashboard to streamline operations. The impact was significant: operations reduced communication on a single shipment from over 20 emails to only the necessary messages, sales teams used the platform to run stronger, more profitable discussions, and shippers responded very positively to the easy-to-use, transparent experience.

Charles Kendall

Greg Parker

Sales And Marketing Manager