Case Study: EasyToBook.com achieves simplified registration and exponential user engagement with LoginRadius

Simplifies Registration & Exponential User Engagement

EasyToBook.com is a global hotel booking platform with over 230,000 hotels, 10,000+ destinations and more than 1.5 million monthly unique visitors. Facing low user engagement and limited visibility into its active user base, the company wanted to simplify registration by adding Facebook and Google Social Login, but estimated in-house integration would take about 128 development hours plus roughly 192 hours of annual maintenance and significant technical overhead.

EasyToBook implemented LoginRadius’ unified social API, going live in a few hours without needing to study individual social APIs or handle ongoing maintenance. The switch delivered simplified registration, higher user engagement, comprehensive social profile data and analytics, zero maintenance burden, and saved over 99% of the development time—freeing the team to focus on core business priorities.

Easytobook.com

Maor Bolokan

VP R&D