Case Study: Rede Gazeta achieves unified reader insights and faster content innovation with LoginRadius

Rede Gazeta - Customer Case Study

Rede Gazeta is the largest media network in Espírito Santo, Brazil, with print, online, radio, photography and broadcasting operations. To stay relevant it needed clearer insight into what readers care about but was hampered by fragmented data from multiple sources, the overhead of keeping social APIs updated, and staff time eaten up by infrastructure maintenance.

LoginRadius provided social login and took over API maintenance, plus a customizable registration dashboard, and integrated Rede Gazeta’s profiles with Cxense and Google Analytics to create unified user profiles and track reader activity. The result: centralized audience insights that reveal reader interests and freed the team to focus on producing the quality content and new initiatives their users want.

Rede Gazeta