Case Study: KicksUSA achieves higher online engagement, increased conversions and major development-time savings with LoginRadius

KicksUSA Improves Online Customer Engagement and Conversions

KICKSUSA, founded in 2002, is a leading East Coast shoe retailer with 40+ stores known for strong in‑store customer service. The brand faced poor online conversions and high cart abandonment, compounded by limited development resources and an inability to convert anonymous site visitors into registered customers — preventing them from extending their in‑store relationships to the web.

LoginRadius delivered a plug‑and‑play, Magento‑based customer identity solution and migrated existing user data, plus a Sailthru integration for automated, personalized email campaigns. The implementation reduced development time drastically, enabled one‑click account creation to remove checkout friction, converted anonymous shoppers to identified customers, and synced rich customer data into marketing lists — improving engagement, accelerating launch timelines, and boosting online conversions.

KicksUSA