Case Study: International Organization for Migration achieves improved user insights and higher conversion rates with LoginRadius

International Organization for Migration - Customer Case Study

IOM X, launched in 2014 by the International Organization for Migration, is a multimedia campaign that uses free TV and online content to raise awareness and mobilize youth and communities against human trafficking. To maximize reach and impact, IOM X needed deeper user insights and a smoother web experience to boost visitor-to-user conversions.

By implementing LoginRadius’ social identity solution and centralizing user identities—with a straightforward, well-supported rollout—IOM X gained clearer audience segmentation and the ability to deliver personalized communications. The outcome was improved user engagement and measurable increases in visitor-to-user conversion rates.

International Organization for Migration

Mile Nedelko

Digital Engagement Manager