Case Study: Express & Star achieves a unified, secure consumer identity and saves time and resources with LoginRadius

Empowering a centrally managed platform right from the newsroom

Express & Star is the best‑selling regional evening newspaper in England that moved online in 1997 and grew to more than 900,000 monthly unique users across web and mobile. As digital readership expanded, the publisher faced the high cost and compliance burden of building and maintaining an in‑house identity system and needed a secure, centrally managed CIAM that would protect consumer data and provide seamless access across devices.

LoginRadius migrated Express & Star’s user data and deployed a centrally managed identity platform with customizable registration, single sign‑on, third‑party integrations (MailChimp, Disqus) and analytics. The implementation saved development time and resources, removed login/authentication maintenance from the internal team, provided 24/7 support and clear API documentation, and allowed Express & Star to focus on journalism while ensuring secure, frictionless user access.

Express and Star