Case Study: Bauer Media Australia achieves unified customer identity and 7‑second registrations with LoginRadius

Deploying the LoginRadius Cloud-Based Identity Solution Across Multiple Web Properties and Third-Party Integrations

Bauer Media, Australia’s leading multi-platform publisher (60+ titles, 65M annual circulation), needed to centralize fragmented customer identities across multiple web and mobile properties, reduce sign-up friction to improve conversion and lower CAC, and feed unified customer data into marketing and analytics tools.

LoginRadius implemented its cloud cIAM platform—single authentication and NoSQL profile store, social login, SSO grouping, regional data storage, SDKs and API integrations with Salesforce Marketing Cloud, Livefyre and Google Analytics—and migrated existing users. The result was a unified customer identity, real-time data syncing for personalized marketing, and a dramatic drop in registration time from 4 minutes 38 seconds to about 7 seconds, delivered on a scalable, compliant cloud architecture.

Bauer Media Australia

Keith Mason

Head of Online Platforms