Case Study: Bauer Xcel Media achieves secure, unified customer identity management with LoginRadius

Customer Identity Management With A Focus On Privacy & Security

Bauer Xcel Media, a fast-growing global digital media company reaching 130 million unique customers monthly, needed a secure Customer Identity Management (CIM) solution to enable registration and login across brands, improve reader engagement, and comply with local Australian privacy laws. Their requirements included social and email registration, single sign-on, centralized profile storage and API access, social sharing and analytics, third-party integrations, and robust privacy/security controls.

LoginRadius delivered a customized CIM platform featuring fully branded social and email login, centralized SSO across domains, secure cloud profile storage (capturing up to 300 profile data points), REST API access, a Customer Insights dashboard, social sharing/invite capabilities, and an ExactTarget .NET integration. The solution met local privacy requirements, provided real-time access to normalized profile data, and was deployed smoothly on schedule—leaving Bauer Xcel Media satisfied with the integration and ongoing support.

Bauer Xcel Media

Keith Mason

Head of Online Platforms