Case Study: Aurora WDC achieves streamlined user login and CRM integration with LoginRadius

Aurora WDC - Customer Case Study

Aurora WDC, founded in 1995, is a global analytics and intelligence firm that built a social learning community, Reconverge.net, to help clients share competitive intelligence. To grow the platform they needed to simplify login and authentication, ensure compatibility with WordPress, and integrate user data with CRM and marketing tools (initially Salesforce and Pardot, later HubSpot).

LoginRadius provided social login and a WordPress plugin to streamline registration and authentication, plus integrations with Salesforce, Pardot and later HubSpot to sync user data. The result was a smoother user experience, easier site implementation, and better visibility into and management of client relationships—enabling more effective marketing and uninterrupted platform evolution.

Aurora WDC

Arik Johnson

Founder & Chairman