Case Study: Fast Moving Consumer Goods Company increases sales effectiveness by 25% with LogiNext

How to Increase Sales Effectiveness by 25% in FMCG

Fast Moving Consumer Goods Company, a refreshment and beverages business, wanted to improve field sales effectiveness, increase retail visits and unit case volume, and bring more transparency to order generation, invoicing, and beat planning. The company’s main challenge was managing Permanent Journey Plans manually across overlapping territories, which wasted time and sometimes caused multiple agents to visit the same retailer.

LogiNext implemented its field sales optimization and planning solution to match the right PSR to the right retailer, automate beat planning, optimize routes, and enable real-time order capture and feedback through a mobile app. The results were strong: retail visits per day increased by 33%, conversion ratio improved by 27%, regional sales revenue rose by 15%, unit case volume transacted increased by 23%, late arrivals dropped by 59%, and overall sales effectiveness improved by 25%.