Case Study: Leading Beverage Company boosts field workforce efficiency with LogiNext

How The Leading Beverage Company Reenergized Field Workforce

The Leading Beverage Company, one of the world’s largest beverage and refreshments businesses, faced an aging distribution model and declining financial performance. As it moved into aggressive refranchising, it needed better control over its field workforce, including Pre-Sales Representatives (PSRs), to improve sales cycle planning, scheduling, route execution, order validation, and overall compliance. LogiNext Field™ was selected to help modernize these field operations.

LogiNext implemented route and schedule optimization, real-time tracking, order authentication, and control tower visibility to better manage PSR activity across franchises. The results included a 15% increase in regional sales revenue, a 23% increase in unit case volume transacted, and a 12% reduction in sales/replenishment cycles. LogiNext also helped reduce invoicing errors and improve resource utilization, conversion rates, and daily store visits.