Case Study: Fender Musical Instruments achieves 50% higher service levels and doubled finished-goods inventory turns with Logility

Fender rolls out a rockin’ supply chain

Fender, the world’s leading maker of stringed instruments and solid‑body guitars, faced fragmented demand data, short planning horizons, frequent out‑of‑stocks and capacity constraints—compounded by long, labor‑intensive build times and thousands of custom options. The company needed to shift supply chain management from an administrative task to a strategic competitive advantage by improving forecast accuracy, inventory control and end‑to‑end synchronization.

Fender implemented Logility to establish a foundational demand plan with real‑time visibility, SAP integration and fast user adoption. With quick implementation and training, Fender achieved ROI in six months, boosted service levels by 50%, doubled finished‑goods inventory turns, improved forecast accuracy, reduced inventory while growing revenue, and increased decision cadence from 12 to more than 52 times per year.

Fender Musical Instruments