Case Study: AAA Insurance achieves scalable mobile quoting and multimillion-dollar online revenue with Logiforms

How AAA Launched a New Insurance Quoting System Using the Logiforms Platform

AAA Insurance, the member-focused federation of motor clubs, needed a secure, scalable and mobile-friendly way for agents to process online insurance quotes, sales leads and claim submissions across its clubs. After evaluating options, AAA Insurance selected the Logiforms platform (Logiforms Insurance Solution) to provide a user-friendly, enterprise-class form and workflow system that non-technical staff could manage.

Using Logiforms, AAA built intelligent multi-page forms with conditional branching and no-code logic, implemented a round-robin lead distribution system, and created web-based agent portals with automated follow-ups. The Logiforms solution let AAA scale across North America, saved thousands of dollars in development costs, and generated several million dollars in business through higher form submissions and improved lead handling.

AAA Insurance

Amy Keeling

AAA Insurance