Case Study: Wine Enthusiast achieves automated drop‑ship scalability and millions in annual cost savings with Logicbroker

Wine Enthusiast - Customer Case Study

Wine Enthusiast Companies, a leading provider of wine accessories, storage and retail, faced a legacy technology stack (Ecometry, Vendornet, HighJump) that caused missed orders, manual workflows and scaling challenges as they moved to NetSuite. To modernize drop-ship automation and supply chain data management, they engaged Logicbroker and planned to use the Logicbroker platform together with the NetSuite Connector.

Logicbroker consolidated multiple order streams into a single platform, automated EDI/API integrations, and enabled drop-ship orchestration and order routing, migrating more than 80 suppliers and 15 retailers in just six weeks. As a result, Wine Enthusiast now processes orders faster with fewer errors, improved SLA compliance, easier supplier on-boarding, and is expected to save millions annually in operational costs thanks to Logicbroker.

Wine Enthusiast

Adam Strum

Chairman/Chief Executive Officer