Case Study: WHP Global achieves improved order processing, fulfillment, and operational efficiencies with Logicbroker

WHP Global’s eCommerce initiatives gain improved order processing support, fulfillment and operational efficiencies, and unmatched onboarding control through Logicbroker

WHP Global, the New York-based brand portfolio manager behind labels like ANNE KLEIN, JOSEPH ABBOUD, and TOYS“R”US, needed better visibility, order processing support, onboarding control, and faster reporting across its many Shopify accounts. The company wanted to manage growing eCommerce operations without manual work while improving fulfillment and operational efficiency, and turned to Logicbroker’s platform to help centralize these processes.

Logicbroker implemented a centralized portal that connects each brand’s Shopify platform, routes orders automatically, and handles partner onboarding and supplier requests with minimal back-and-forth. The results included management of over 20,000 orders, supplier reports generated in under 5 minutes, and improved real-time communication and operational flexibility. With Logicbroker, WHP Global gained greater efficiency, stronger fulfillment support, and the ability to expand into new marketplaces while staying focused on customer experience.

WHP Global

Shelly Peterson

eCommerce Operations Manager