Case Study: Purpose Brands scales supplier onboarding and procurement efficiency with Logicbroker

Purpose Brands saves 6,500+ hours a year with Logicbroker

Purpose Brands, formed from the merger of Orangetheory Fitness and Anytime Fitness, faced the challenge of creating a streamlined and centralized purchasing process for its franchisees. Pre-merger, franchisees were managing fragmented and time-consuming supplier relationships. To solve this, Orangetheory initially partnered with Logicbroker to build a B2B marketplace and standardize procurement workflows, aiming to save time and drive consistency across studios.

Logicbroker provided the supplier connectivity and integration platform to power this centralized marketplace and later scaled its solution across the entire Purpose Brands portfolio. The implementation standardized onboarding for over 200 new suppliers and integrated seamlessly with NetSuite. As a result, the company now processes over 13,000 B2B orders annually, saves an estimated 6,500 hours per year, and has achieved a 49% compound annual growth rate in orders, enabling efficient growth and future acquisitions.

Purpose Brands

Peter Dvoran

VP of Technology, Enterprise Services at Purpose Brands