Case Study: Orangetheory Fitness achieves automated supplier onboarding and documentation management with Logicbroker

Orangetheory Fitness gains automated supplier onboarding support, a trusted technology partner, and documentation management help through Logicbroker

Orangetheory Fitness, a boutique fitness franchise, needed a better way for its franchisees to buy approved supplies and equipment without wasting time on manual purchasing. To support its new B2B marketplace and supplier onboarding effort, Orangetheory Fitness turned to Logicbroker, alongside its BigCommerce marketplace, to help streamline the process.

Logicbroker provided automated supplier onboarding support, documentation management, and a trusted technology partnership to connect suppliers to the marketplace. The result was a faster, more consistent purchasing experience for franchisees, helping studios save time and focus on members, while also enabling Orangetheory Fitness to quickly pivot during the pandemic to source PPE for U.S. locations.

Orangetheory Fitness

Peter Dvoran

VP of Technology, Enterprise Services