Case Study: FULLBEAUTY Brands achieves a 5-week migration, major cost savings, and stronger vendor relationships with Logicbroker

FULLBEAUTY Brands - Customer Case Study

FULLBEAUTY Brands, a New York–based plus-size apparel and home goods company, relied on a drop-ship model to expand assortments but was constrained by a legacy EDI/drop-ship provider that caused slow vendor onboarding, rising costs, and inventory issues. Seeking a modern, cost-effective upgrade, FULLBEAUTY engaged Logicbroker to replace their legacy drop-ship technology and improve vendor service.

Logicbroker executed a rapid migration—mapping 64 vendors (55 prioritized in wave one) and completing the integration in just five weeks with vendors going live as early as Jan 8—by replicating existing mappings, adding custom business rules, and delivering Power BI reporting and vendor scorecards. The Logicbroker solution eliminated monthly vendor fees and testing overhead, accelerated onboarding, strengthened vendor relationships, and gave FULLBEAUTY actionable analytics to expand inventory and improve merchandising.

FULLBEAUTY Brands

Tenley Memering

Director, Operations and Technology