Case Study: Steinway & Sons achieves 2,012 leads with Logical Position

Steinway & Sons generates 2,012 leads with Logical Position

Steinway & Sons, a world-renowned manufacturer of handcrafted pianos, faced a challenge in aligning its corporate marketing strategy with the lead generation efforts of its individual retail stores. The company partnered with vendor Logical Position to develop a comprehensive digital marketing approach using services like PPC and Paid Social to drive both brand awareness and local traffic.

Logical Position implemented a dynamic strategy that included restructuring Google Ads accounts for precise insights, conducting competitor analysis, and launching event-based and Meta advertising campaigns. The results were significant, yielding over 2,000 new leads. This effort also generated 13.5 million impressions and 176,500 clicks, successfully creating a viable model for Steinway's separate business entities to generate qualified leads in their local markets.

Steinway & Sons