Case Study: Posh Party Supplies achieves 388% more conversions with Logical Position

Posh Party Supplies sees 388% increase in sales volume working with Logical Position’s Google AdWords management

Posh Party Supplies, an online seller of elegant disposable dinnerware and party supplies in Lakewood, NJ, needed help spending less time managing Google AdWords while driving more online sales, acquiring new customers, and building its brand. The company partnered with Logical Position for Google AdWords management to expand its reach and improve account performance.

Logical Position rebuilt and actively optimized the account through keyword research, tighter segmentation, new ad copy, negative keywords, conversion-based bidding, and remarketing. The results included a 72.16% increase in CTR, 388% more conversion volume, a 94% higher conversion rate, a 367% drop in CPA, and a 55.95% reduction in CPC, helping Posh Party Supplies grow from 26 conversions to 228 in six months.

Posh Party Supplies

Rebecca

Posh Party Supplies