Case Study: NeedlepointUS.com achieves higher conversions and lower ad costs with Logical Position

NeedlepointUS.com spends 79% less per conversion with Logical Position’s Google AdWords management

NeedlepointUS.com, a Florida-based ecommerce seller of European and English needlepoint canvases, kits, and accessories, wanted to spend less time managing Google AdWords while increasing online sales, attracting long-term customers, and broadening awareness. The company had been getting some visibility but only a few conversions per month and limited ROI, prompting it to turn to Logical Position for Google AdWords management.

Logical Position rebuilt the account with tighter match types, extensive negative keywords, improved segmentation, refreshed ad copy, and remarketing to reduce irrelevant traffic and improve ad relevance. The results were strong: conversions increased 1300%, CTR rose from 0.69% to 6.97%, average CPC fell 44%, and average CPA dropped 78%, helping NeedlepointUS.com spend 79% less per conversion.

NeedlepointUS.com

Roger Lindsey

NeedlepointUS.com