Case Study: Georgia Eye Associates achieves more appointments and higher ad efficiency with Logical Position

Georgia Eye Associates uses Google AdWords to drive relevant traffic, improve overall visibility, and bring in new patients

Georgia Eye Associates, a multi-location optometry and ophthalmology practice in Georgia, wanted to increase visibility, improve campaign efficiency, and book more appointments. To help, Logical Position reviewed and rebuilt its Google AdWords account, which had been running with weak targeting and inefficient spending.

Logical Position shifted the budget away from Google Display ads and focused on tightly targeted Search campaigns, adding location-based keywords, removing broad match terms, improving segmentation, and scheduling ads during business hours. As a result, Georgia Eye Associates saw a 195% increase in CTR, a 52.86% decrease in CPC, and an average position improvement from 4.2 to 3.1, along with more appointments and far fewer irrelevant searches.

Georgia Eye Associates

Karen Hubbard

Georgia Eye Associates