Case Study: Casino Supply achieves 600% more sales with Logical Position

Casino Supply sees a 600% increase in online orders working with Logical Position

Casino Supply, a Texas-based seller of casino table layouts, custom table felts, poker chips, playing cards, and more, wanted to grow sales across its diverse customer base while lowering the cost of Google AdWords advertising. The company needed to bring in more new and returning customers and improve revenue without increasing its monthly budget, so it turned to Logical Position and Google AdWords.

Logical Position rebuilt Casino Supply’s campaigns with stronger structure, expanded keyword research, tailored ad creative, and ongoing bid and targeting optimization. The results were significant: sales increased 600% with the same budget, CTR rose 154%, conversion rate increased 164%, and CPA dropped from $31.80 to $8.42, helping Casino Supply reinvest in production and efficiency.

Casino Supply

Jay Simon

Casino Supply