Case Study: Builders License Training Institute achieves 80% more conversions with Logical Position

Builders License Training Institute sees 80% spike in conversions with Logical Position’s Google AdWords management

Builders License Training Institute, an online builders license certification and continuing education provider based in Williamsburg, MI, needed to reduce the time spent managing PPC while generating more registrations at a lower cost and building a stronger online brand. The company was running Google AdWords campaigns across all 50 states, but different licensing rules, terminology, and competition made it difficult to scale efficiently.

Logical Position rebuilt the account with tighter keyword match types, state-by-state campaign structure, tailored ad copy, and remarketing ads to recapture visitors and strengthen brand awareness. With Logical Position’s Google AdWords management, average monthly conversions rose from 106 to 197, CPA fell from $35.23 to $25.78, CPC dropped from $1.18 to $0.83, and CTR increased from 2.71% to 3.17%, helping the business achieve more sustainable growth and a larger long-term client base.

Builders License Training Institute

Josh Francis

Production Manager