Case Study: Vienna Beef boosts e-commerce growth with Logical Media Group

Vienna Beef - Customer Case Study

Vienna Beef, a classic Chicago brand with a long history and a growing but stagnating online business, needed help reigniting year-over-year digital growth. Logical Media Group was brought in to support its e-commerce marketing efforts, with a focus on email marketing and related digital channels.

Logical Media Group executed a comprehensive digital marketing strategy centered on improved email design, CTRs, list segmentation, and messaging, while also supporting PPC, Paid Social, and Remarketing. As a result, Vienna Beef saw a 307% increase in website traffic, a 101% increase in revenue, a 70% increase in online transactions, and a 19% increase in average order value, along with an average of 300 new subscribers per week.

Vienna Beef