Case Study: Medical Group Management Association achieves 12x revenue growth with Logi Analytics

MGMA Increases Revenue by 12x with Embedded Analytics

Medical Group Management Association (MGMA) faced mounting customer dissatisfaction with DataDive, its self‑service analytics product, after relying on an outsourced custom solution that produced limited features, slow fixes and a growing backlog. Leadership needed a more sustainable, faster way to deliver updates and respond to customer requests.

By embedding Logi Analytics, MGMA accelerated development—releasing annual updates two months faster and turning weeks‑long fixes into days—introduced multi‑user licensing, expanded its customer base, and grew DataDive revenue 12× so it now accounts for 76% of the organization’s data product revenue. The seven‑year partnership also freed engineering to focus on core IP and scale the product team.

Medical Group Management Association

Miranda Bender

Senior Manager, Business Intelligence