Case Study: Interactive Medica achieves Gartner Cool Vendor recognition and best-in-class embedded analytics with Logi Analytics

Interactive Medica Uses Logi Info, Named Gartner Cool Vendor

Interactive Medica delivers web-based applications and services that help life sciences companies manage sales and marketing and collaborate with healthcare providers. The company generated large, rich datasets but struggled to present them in easy-to-use, meaningful visuals for non-technical sales and marketing users; previous visualization approaches were hard to maintain and didn’t integrate with their product’s look and feel.

Interactive Medica embedded Logi Info to provide integrated, configurable dashboards with drill-down/through, parameter controls, bubble charts, heat maps, Google Maps layers and write-back capability for its Territory Planner. The solution produced seamless, role-based reports, simplified report creation and internal tracking, improved customer feedback and competitive positioning, and contributed to the company being named a Gartner Cool Vendor.

Interactive Medica

Wiard Hidding

Director Strategic Projects & Product Owner