Case Study: Fieldology achieves real-time ROI visibility and increased sales with Logi Analytics

Expanding the Self-Service Suite Unlocking the Value of Data

Fieldology is a UK-based field-marketing technology consultancy (founded 2010, part of Activate Solutions) that helps brands capture and act on field data to boost sales. Their challenge was typical of the industry: fragmented, slow or hard-to-use tools left brands unable to prove ROI on field marketing, forcing budget cuts and preventing confident decision-making.

Fieldology implemented a highly flexible mobile field-management platform (fast go-live, no IT required, offline capture, dynamic forms, photo/signature support) and integrated Logi Analytics (Info and Vision) to deliver role-tailored, real-time reporting. The solution created a continuous flow of millions of records to the right stakeholders, enabled instant strategy changes, proved ROI, and drove increased sales and confidence to invest in field marketing.

Fieldology

Paul King

Managing Director