Case Study: Nutritional Technology Distributor achieves real-time eCommerce and CRM integration with Logan Consulting and Microsoft Dynamics GP/CRM

Nutritional Technology Distributor goes live in a few weeks with Logan Consulting

Logan Consulting was engaged by a nutritional technology distributor, a leading distributor of nutritional products that had expanded to include a direct-to-consumer division. The client faced the challenge of needing a seamless and integrated accounting and customer relationship management system to handle its complex eCommerce operations, marketing, and inventory tracking across multiple business lines.

Logan Consulting implemented a complete solution using Microsoft Dynamics GP and Microsoft Dynamics CRM. The implementation was completed in phases, with the CRM system going live in a few weeks to manage marketing and customer relations, followed by Dynamics GP for processing transactions. The result was real-time integration between the client's website, shopping cart, and both business systems, enabling automated order processing, payment tracking, and large-scale marketing campaigns. Logan Consulting provided the expertise necessary to achieve this seamless and reliable end-to-end integration.