Case Study: Heinz Corporation achieves unified sales pipeline visibility with Logan Consulting's Microsoft Dynamics CRM implementation

Heinz Corporation improves sales pipeline reporting with Logan Consulting

The customer, a collection of food manufacturers owned by the Heinz Corporation, faced a challenge with its three separate companies using outdated and disparate applications. This prevented a unified view of the sales pipeline and caused repetitive data entry for its salespeople. Logan Consulting was engaged to implement a solution using Microsoft Dynamics CRM.

Logan Consulting customized the Microsoft Dynamics CRM application to meet the business's unique needs, creating standardized records and customized views for sales activities and pipeline reporting. The solution provided significant benefits, including improved data integrity and reporting, better customer sales information, and reduced wasted time through integration with Microsoft Outlook. The implementation by Logan Consulting also improved the sales team's efficiency by allowing both online and offline access to critical information.

Heinz Corporation