Case Study: CTCA achieves better patient tracking and CRM efficiency with Logan Consulting and Microsoft Dynamics CRM

CTCA fills 60% CRM process gaps with Logan Consulting

The customer, CTCA, a national for-profit hospital network, faced significant challenges with its newly implemented Microsoft Dynamics CRM 2011 system. Due to incomplete initial requirements, the system could only handle approximately 60% of patient intake scenarios, leading to widespread staff frustration and operational inefficiencies. Logan Consulting was engaged to help address these critical gaps in the system's functionality.

Logan Consulting provided an on-site Microsoft CRM Business Analyst who acted as a crucial liaison between the business and IT departments. This resource identified system limitations, created immediate workarounds, and provided on-the-spot troubleshooting and user training. The results included higher employee productivity, improved morale, and an enhanced ability to track patients without costly development, allowing the client's internal development team to focus on fixing critical issues.

CTCA