Case Study: a circuit and electronics manufacturer improves customer engagement with Logan Consulting and Microsoft Dynamics AX

Circuit and Electronics Manufacturer improves customer engagement with Logan Consulting in 7-day survey automation

A circuit and electronics manufacturer sought to improve its customer engagement by gathering post-sale feedback but lacked the native functionality within its Microsoft Dynamics AX system to do so automatically. The company partnered with Logan Consulting to implement a solution for this challenge.

Logan Consulting developed and integrated an automated survey system within Microsoft Dynamics AX. The solution emails a customer satisfaction survey to a client contact seven days after an order is invoiced, with logic to prevent sending more than one survey per contact per year. As a result, the manufacturer saw improved customer engagement and gained valuable data to enhance its business processes and product offerings. The automated process also reduced maintenance overhead for the client.