Case Study: Razorback Greenway achieves an interactive trail map experience with Lofty

Razorback Greenway rebrands 40-mile trail with Lofty

The customer, Razorback Greenway, is a 40-mile paved trail system spanning seven cities in Northwest Arkansas. A coalition of local governments and organizations faced the challenge of engaging community members and providing information about the trail's art, culture, and entertainment amenities as part of a major rebranding effort. They partnered with the vendor Lofty to create a digital tool for this purpose.

Lofty built a fully custom interactive web application using Mapbox as its foundation. This solution integrated directly with the University of Arkansas's geospatial data services to ensure the map remains dynamically updated with the latest trail information. The project successfully made geographic data accessible, enabling the community to explore the region and supporting economic growth across the seven connected cities. Lofty continues to collaborate on future iterations for the Greenway.

Razorback Greenway